Google's New Blue Verified Checkmarks Will Help You Identify Legitimate Emails

Google recently announced that it is rolling out a new feature for Gmail that will allow users to see blue checkmarks next to the sender's name. These checkmarks will indicate that the sender is a verified sender, which means that the message is legitimate and has not been spoofed. This new feature is part of Google's effort to combat phishing and other types of email scams.

The blue checkmarks will be powered by BIMI (Brand Indicators for Message Identification), a new email standard that allows brands to verify their identity using an image. This image will be displayed in the message header, next to the sender's name, and will provide users with a visual cue that the message is from a trusted sender.

This is a significant step forward for Gmail, as the platform has long been plagued by phishing and other types of email scams. The blue checkmarks will provide users with an additional layer of security, as they will be able to quickly and easily identify legitimate messages from trusted senders.

This new feature will be available to all Gmail users in the coming weeks. However, only a handful of companies have currently signed up for BIMI, including LinkedIn, Verizon Media, and Fastmail.

Google is partnering with the DMARC (Domain-based Message Authentication, Reporting, and Conformance) organization to help combat email scams. DMARC is a technical specification that helps email domain owners protect their domain from unauthorized use, or "spoofing." This partnership will help ensure that only legitimate senders are able to use the blue checkmark feature.

In conclusion, the blue verified checkmarks are a significant step forward for Gmail's security. It will help users identify legitimate messages from trusted senders quickly and easily, ultimately reducing the risk of phishing and other types of email scams. As Gmail rolls out this new feature in the coming weeks, users can expect to see more and more verified senders in their inboxes, providing them with peace of mind that their email is safe and secure.